It was May of 1886 when the pharmacist concocted caramel- colored syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a producing a drink that was proclaimed "Delicious and Refreshing." enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed "Delicious and Refreshing." Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned” Coca-Cola" in the unique flowing script that is famous worldwide today. Mr. Robinson thought, "The two C's would look well in advertising.
" In 1886, sales of Coca-Cola averaged nine drinks per day. That first year, Dr. Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive colour associated with the NO. 1 soft drink brand ever since. For his efforts, Dr. Pemberton grossed $50 and spent $73.96 on advertising. Allegedly Pemberton was a morphine addict. So in 1887 he began to sell parts of the company Coca-cola to Joseph Jacobs, owner of Jacobs' Pharmacy. In early October 1887 Pemberton ran a blind ad looking for additional investors. WANTED: AN acceptable party with $2,000.00 to purchase one-half interest in a very profitable and well-established manufacturing business, absolutely no risk, and guaranteed a 50 per cent profit on investment, with possibilities of much large profits and rare opportunity to right party. He was able to get three investors with this ad . He took $2,000 from each of them. Their names were J.C. Mayfield, A.O. Murphey and E.H. Bloodworth. In late December off. On July 8th he sold a third of the company to Willis Venable and another third to George Lowndes. Neither man had the time to market, make or sell Coke so they sold their portion of the company to
Willis Venable and another third to George Lowndes. Neither man had the time to market, make or sell Coke so they sold their portion of the company to Woolfolk Walker and his younger sister Margaret Dozier. Dozier owned two-ninths and Walker four-ninths of the formula rights.Now here is where it gets interesting. Venable some how disposed of his portion of Coca-cola twice. During some time in 1887, he gave his share of the three new partners moved to Atlanta, ready to produce of Pemberton's medicines. At this point the formula of Coca-cola was officially owned by Pemberton, Walker and Dozier, but several others had interest in it.
Does it contain Cocaine?
In 1909 the US federal government impounded 40 barrels and 20 kegs of Coca Cola and charged the company with violation of the Pure Food Act, because the ‘Coca’ ingredient implied the presence of cocaine. But during the trial various counter appeals continued for nearly ten years none of the evidence given could find traces of cocaine in the form of the coca extract, nor cola. Yet a witness for the company which supplied Coca Cola’s ingredient’s No 5 described how it was made from Coca leaf, with its cocaine content removed, and extract of cola
So, does Coca Cola contain either ingredients? As author William Poundstone says in his book Big Secrets .’Indeed, there is precious little Coca or Cola in Coca Cola. Neither Coca nor Cola has much, if anything to do with the taste.
HISTORY OF THE COCA COLA BOTTLE
Many manufactures believe their shape is their greatest competitive edge. It identifies them and makes them easy to advertise. Perhaps the most famous bottle shape of all time is the Coca Cola bottle The Coca Cola bottle evolved from 1915, when a Swedish engineer, Alex Samuelson of the Root Glass Company of Terre Haute Indiana, based the curved shape on a illustration of a coca bean found in the encyclopedia of Britannica. In 1920 the final of the design was patented and put into production.
HISTORY OF THE TRADE MARKS
As one of the best known and 'international' of trade names, Coca Cola was created in May 1886 by Frank M Robinson, bookkeeper to the creator of the drink itself, Dr John S.Pemberton, a druggist from Atlanta, Georgia, and was registered as a trade mark on 31 January 1893. The name was based on two of the drink's constituents: extracts from coca leaves and from the coca nut. That coca leaves also yield cocaine is a connection that the manufactures do not prefer to emphasise, and it is certainly true that although the drink once contained a form of the drug, especially in the early days when it was advertised as an 'Esteemed Brain Tonic and Intellectual Beverage', it contains none now. The name itself is a remarkably successful one as a memorable and easily pronounceable trade name, having alliteration and three desirable 'k' sounds Coca Cola gained popularity rapidly to such an extent that the manufactures were obliged to register a second name for it used by the public as a 'pet' form: Coke. The second element of the name is not a registered trade mark, so that 'cola' drinks exist on the market in a number of varieties . Among the rival brands (imposters) were Coca, Cola, Fig Cola, Candy Cola, Cold Cola, Cay Ola and Koca Nola. All these were outlawed by the courts in 1916.
The name originated as a popular alternative for Coca Cola before the First World War , with the popular abbreviation boosted by a rival firm, the Koke company of America, who produced a similar drink. Fearing the loss of identity and the substantial of other drinks under the name, the company adopted 1920 when the Supreme Court of the USA ruled that "Coke" was the exclusive property of the Coca Cola company. "The name characterises a beverage to be had at almost every soda fountain", declared Mr Justice Olvier Wendell. "It means a single thing coming from a single source and well know to the community." In fact the Courts had had doubts about the name, since "coke" was as it still is a slang term for cocaine, which was originally was present in the drink in microscopic quantities. Later, when cocaine was eliminated from the formula, the company found the name a successful one, free from undesirable or misleading associations. The name Coke first appeared on bottles in 1941 and was registered in 1945.